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Chapter Committee

Electronic Communications
Committee (ECC)

Connecting the HVAC&R community through digital storytelling, strategic publications, and meaningful online engagement. Every post, every article, every update — purposefully crafted to amplify Pakistan's engineering voice.

189
Posts Published
191K+
Impressions
69%
Follower Growth
2800
POAE Points
4×
Above Par Score
Faraz Muhammad Khan
Faraz Muhammad Khan
ECC Chair & Newsletter Editor
Co-Chair, Govt. Affairs
Communications AI & Environment Technical Writing
Our Role

What the ECC Delivers

Beyond managing channels — the ECC creates outcomes that build the chapter's credibility, reach, and member value year-round.

Website & Digital Presence

  • Website design & development
  • Content management
  • Event & program pages
  • SEO & performance
  • Technical article library

Publications

  • Bi-annual newsletter
  • INNOVAIR journal coordination
  • Technical articles
  • Post-event reports
  • Press releases

Social Media & Campaigns

  • LinkedIn strategy & content
  • Event coverage campaigns
  • Member spotlight series
  • Society theme promotion
  • Cross-chapter tagging

Event & Media Coverage

  • Event documentation
  • Photo curation & archiving
  • Hybrid meeting support
  • Video highlights
  • Speaker features
ASHRAE POAE 2025–2026

Performance at a Glance

ASHRAE's Program of Activities Evaluation (POAE) measures chapter communications performance against a standard par score of 700 points.

2,800
Total POAE Points Earned
400% of Par Score
700
Par Score
300
Min. Required
4×
Above Par
Presidential Initiatives 325 / 325
Website Management 560 / 560
Social Media 640 / 640
Collaboration Tools 200 / 200
Email Distribution 325 / 565
Knowledge Transfer 300 / 300
Virtual Meetings & CRC 450 / 450
100% organic reach — no paid promotion. All website development, content creation, social media strategy, and event documentation is delivered by an all-volunteer communications team committed to community-powered engagement.
Content Campaigns

Campaigns We Ran This Year

Each campaign was planned with a clear purpose — educate, engage, or document — and executed consistently across the chapter year.

Thought Leadership Active

Grounded Excellence

Senior voices. Timeless lessons. A series featuring ASHRAE Pakistan Chapter's most distinguished engineers sharing career wisdom, industry perspective, and mentorship for the next generation of HVACR professionals. Episodes featured Engr. Farooq Mehboob (ASHRAE Presidential Member), Engr. Abbas Sajid (RNM–RAL), and Engr. Fahim Siddiqui.

3
Episodes
2,000+
Impressions
High
Engagement
Ongoing
Status
Public Education Active

IAQ & IEQ Awareness

A sustained educational campaign raising awareness on Indoor Air Quality and Indoor Environmental Quality — connecting ASHRAE standards (62.1, 55, 170) to real-world outcomes in Pakistan's buildings, workplaces, and healthcare facilities. Positioned the chapter as a public health voice, not just a technical body.

19
Posts
ASHRAE 62.1
Core Standard
Public
Audience
Ongoing
Status
Event Campaign Completed

HVACR Trends 5.0

End-to-end digital campaign for Pakistan's largest HVACR event — from pre-event speaker announcements and sponsor features to live coverage, post-event highlights, and speaker testimonials. Ran over 6 weeks with daily content across registration drive, countdown, and post-event phases.

73
Posts
30K+
Impressions
240%
Peak Engagement
Dec 2025
Campaign
Technical Series Active

Technology Bytes — AI in HVACR

A regular content series demystifying Artificial Intelligence in the context of HVACR engineering — covering predictive maintenance, fault detection, energy optimization, and smart building automation. Authored by the ECC and positioned to keep Pakistan's engineering community informed on industry transformation.

61
Posts
AI & HVACR
Focus
Technical
Audience
Ongoing
Status
Social Media

LinkedIn Performance — 2025–2026

All growth driven by organic, community-powered content. No paid promotion. No advertising budget.

ASHRAE Pakistan Chapter — LinkedIn

Chapter Year: July 2025 – June 2026  ·  100% organic reach

191K
Total Impressions
71,349
Total Clicks
4,730
Reactions
189
Posts Published
272
Comments
291
Reposts
25.5%
Avg Engagement
3,050
Followers (Jun 2026)
Follower Growth
1,800
3,050
+69% growth

Top Performing Posts

1
ASHRAE Global Training — Event Highlights, Karachi
8,521 impressions
2
A New Term. A New Pulse. — BOG 2025–2026 Introduction
7,838 impressions
3
ASHRAE Pakistan Chapter Officers & Board of Governors 2025–2026
6,383 impressions
4
ASHRAE NED Student Branch Visits FPCL
4,775 impressions
5
Highlights — Day 1, HVACR Trends 5.0 Expo and Conference
2,324 impressions · 240% engagement
Digital Infrastructure

Projects We Built & Managed

The ECC does not just post content — it builds and maintains the digital infrastructure that the chapter runs on.

Live

Chapter Website Redesign 2026

Full redesign and rebuild of ashraepakistan.com — responsive, Bootstrap 5, PHP-based, with dedicated pages for events, news, publications, technical programs, and the BOG.

Bootstrap 5 PHP SEO Responsive
Live

Newsletter Modernization

Transitioned chapter newsletters to interactive online flip-book format (Heyzine) with downloadable PDFs. Published the Bi-Annual Newsletter Jan–Jun 2026 and coordinated INNOVAIR 2024–2025.

Heyzine Digital First PDF
Live

Technical Article Library

Established the chapter's first dedicated technical article section — with full article pages featuring audio narration, reading progress, social sharing, table of contents, and PDF downloads.

HTML Audio SEO Schema.org
Live

Events & Technical Programs Archive

Built a structured archive of all chapter events and technical programs, organized by chapter year (July–June), with category filters, status badges, and individual report pages.

PHP Year-wise Filterable
In Progress

Digital Media Archive

Systematic curation and archiving of event photography, video highlights, and media coverage organized by year and event type for the chapter's historical record.

Gallery Events Archive
In Progress

Event Report Pages

Standardized report template for all chapter events — cover banner, highlights, photo gallery, speakers list, and downloadable resources. Applied to all 2025–2026 programs.

PHP Template Lightbox PDF
Publications

What We Published

From bi-annual newsletters to technical articles — the ECC manages the chapter's full publication pipeline.

Newsletter · Latest
Newsletter Jan–Jun 2026

Bi-Annual Edition covering chapter activities, member contributions, and technical updates.

Read Online
Journal · INNOVAIR
INNOVAIR 2024–2025

Annual flagship journal featuring technical articles, event highlights, and member profiles.

Read Online
Conference Abstract
IMEC 2026 Abstract

Technical abstract booklet for the dedicated ASHRAE session at IMEC 2026.

Read Online PDF
Technical Articles
Technical Article Library

3 authored articles on sustainable cooling, MEP retrofitting, and smart decarbonization.

Browse Articles
Committee Leadership

ECC Chair 2024–2026

Faraz Muhammad Khan
Faraz Muhammad Khan
ECC Chair & Newsletter Editor
Co-Chair, Government Affairs Committee
ASHRAE Pakistan Chapter

Driven by Communication. Grounded in Engineering.

Faraz Muhammad Khan serves as Chair of the Electronic Communications Committee and Co-Chair of the Government Affairs Committee of ASHRAE Pakistan Chapter. His core focus areas are the intersection of environment and AI adoption in the engineering sector — a perspective that shapes both his technical writing and his communications strategy for the chapter.

Associated with ASHRAE since 2021, Faraz has been part of the core organizing teams for HVACR Trends 2021–2025, CRC 2024 Karachi, and ASHRAE RPM 2023 Nathiagali — contributing to planning, execution, and event management at each. He has also served as a Technical Writer, AI Keynote speaker, and Panelist, and authored several post-event technical reports for the chapter.

As a communicator, Faraz believes the ECC's role is not simply to broadcast — but to build a digital record of the chapter's impact, make technical knowledge accessible, and give every volunteer, member, and partner the visibility their contributions deserve.

POAE 2025–2026 2,800 points — 400% of par score. All ASHRAE communications targets met or exceeded.
Follower Growth 1,800 → 3,050 LinkedIn followers. +69% organic growth in one chapter year.
Technical Writing Author of 3 published technical articles on decarbonization, fire safety & MEP, and green economy.
Event Experience Core team: HVACR Trends 2021–2025, CRC 2024 Karachi, ASHRAE RPM 2023 Nathiagali.
Brand & Resources

Chapter Brand Resources

Consistency builds credibility. Use these resources to ensure all chapter communications maintain a unified, professional identity.

Official Logo Pack

PNG, SVG, and JPG formats in all approved color variants.

Download
Brand Colors

Primary green #348E38 · Dark #0F4229 · Light #E8F5E9 · Blue #015cb9

Guide Soon
PowerPoint Template

Official branded template for presentations and technical sessions.

Coming Soon
Email Signature

Standard email signature format for all chapter office bearers.

Coming Soon
Letterhead Template

Official chapter letterhead for correspondence and formal documents.

Coming Soon
Typography Guide

Approved fonts: Jost (headings) · Open Sans (body). Usage rules included.

Coming Soon
Media Kit

Chapter overview, reach statistics, and partnership opportunities for sponsors and media.

Coming Soon
Procedural Guide

ECC operations manual covering website updates, social posting, and newsletter publishing.

Coming Soon

Work With the ECC

Have a story to share? Want to contribute an article, report an event, or discuss a collaboration? The Communications Committee is here to help amplify your work.

Contact ECC Chair General Contact
Lecture Program

Our Office

27-C, Lane No. 11, DHA-6 Karachi.

+92 321 824 1652

info@ashraepakistan.com

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